And who wants to take steps that hurt revenue if they don’t have to? Customer Data Insight #2: Gamers Want Boosters, Not Coins, and They Pay More If You Help Them People tended to hoard them for unspecified “later use,” rather than play more and use them in the game. It did reduce churn, but had a negative impact on monetization. Rewarding people with a coin that can be redeemed within the game wasn’t the clear winner. Customer Data Insight #1: Coins Don’t Work Like Boostersĭensmore’s work got some surprising results.

Another bonus: The coefficients that come out of regression can be easily placed in SQL scripts to produce predictions. Then he chose a logistic regression model, because it can still produce valid results even if some variables are correlated-as they usually are in real, live users-and because logistical regression makes it possible to interpret contributing factors as well. “They can be incentivized, so there’s something we can do to influence the outcome, which is important,” he adds.ĭensmore used MobilityWare data and analytic features from the company’s Treasure Data CDP. “Dedicated players can be incentivized, they’re more valuable, and we have a larger behavioral dataset because they’re more likely to have played a lot in the past,” Densmore says. Teasing out player incentives or other customer retention strategies requires careful customer data analysis. And the answer is usually highly dependent on the game, the demographics of the players, and even individual customer journeys and player histories. One of the toughest things for a gaming company to do is keep its best customers playing, but that’s pivotal in increasing customer lifetime value (CLV). How to Improve Customer Lifetime Value? Keep Players Playing And lately, MobilityWare’s creative use of customer behavior insights are getting an assist from a customer data platform (CDP) from Treasure Data. Founded in the 1990s, the company’s continued success and platform transitions are due in part to its deep understanding of its players and their customer journeys. If you’ve ever played games on your phone, chances are you’ve played a MobilityWare game-either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigsaw Puzzle. What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

Does playing solitaire use data